Search Engine Optimization and Search Engine Marketing

Yesterday I read an article about how to optimize your blog for search engines by Ron Benwell. You may ask who is Ron Benwell?

Here is brief introduction about Ron Benwell.

Rob benwell is a well know person in the internet marketing arena and has had many successful products. One of his most popular products is Blogging to the bank. He recently redid blogging to the bank, and released a version 3, which was a decent product and sold over 6000 copies on launch day.

He started his “online career” in 2006 and struggled to make money online from the get go. Like many online marketers he found it very difficult to start, and bought many products from the “gurus” and wasted more money then he ever made with their techniques.

Here is the article – Optimizing Your Blog for Search Engines. Suitable for beginner bloggers.

Competition is fierce online, and the top places on the search result pages are the most hunted for; therefore, any blog owner who tries to make money on the Internet needs to use a whole strategy to attract the best visitors and the highest traffic. The working principle for the blog optimization for search engines is the keyword. When you start the race for SEO (search engine optimization), you already have an advantage: blogs are usually the ones to receive more traffic then other complex sites due to their highly informational content. By keywords we mean those sentences or structures that a user types in the search box of an engine.

Blogs mainly rely on articles that are regularly updated and re-freshened, so that they have something new to offer all the time. Before you write the blog content, you’ll need to make a list with all the keywords related to your domain and which are most likely to be typed in the search box by Internet users. A brain-storming session is ideal to find the best structures you need to include in the articles; keep in mind that there are some rules you may have to follow here as well.

For instance, choosing some very general keywords is not the best way to promote a business via a blog given the fact that though you may receive a high traffic, the profit could remain modest. The explanation is very simple here: too broad terms attract all sorts of users, even those that are not interested in purchasing something. SEO experts use all sorts of parameters to check the profitability of a blog, and one of them deals precisely with the number of relevant users the web-page gets.

Once you manage to get the most high-in-demand keywords, you’ll still have to do a lot of work in order to keep the blog position high in traffic. The status of keywords may change from one day to the other, given the intense competition that characterizes the Internet in general; consequently, every time you update or change the site content, you need to perform a keyword analysis beforehand and see where they stand in rankings. Last but not least, there is one thing that remains the golden rule of search engine optimization: quality informational content, that should be the essence of any successful blog!